For illustration purpose only
Photo: Tuoi Tre
Vietnam’s leading supermarket chain Saigon Co.op said it would begin the year’s largest shopping campaign next week, spending VND50 billion (US$2.5 million) on freebies and others to promote Vietnamese goods.
Nguyen Thanh Nhan, its deputy CEO, told Tuoi Tre that the “Pride of Vietnamese goods” promotion month would offer consumers discounts of up to 50 percent on more than 1,500 items besides lucky draws and 10,000 coupons to buy Vietnamese-made goods.
The program will last from August 29 to September 25 at 50 Co.op Mart and 22 Co.op Food outlets around the country.
It will include 20 outlets in Ho Chi Minh City, including on Cong Quynh, Hau Giang, Nguyen Dinh Chieu, and Dinh Tien Hoang Streets.
While only businesses winning “Vietnam high quality goods” awards used to take part in the past, this year other Vietnamese manufacturers would also join, he said.
Saigon Co.op would also organize 200 sales trips to the industrial parks, export processing zones, and remote areas to reach workers and poor people, he added.